One of the most favored propaganda tactics of establishment
elites and the useful idiots they employ in Marxist and cultural-Marxist
circles is to relabel or redefine an opponent before they
can solidly define themselves. In other words, elites and
Marxists will seek to “brand” you (just as
corporations use branding) in the minds of the masses so that
they can take away your ability to define yourself as anything else.
of it this way: Say you want to launch an organization called “Movement Blue,”
and you and others have gone through great struggle to grow this organization
from the ground up. However, just as your movement is about to achieve
widespread recognition, someone else comes along, someone with extensive
capital and media influence, and they saturate every outlet with the narrative
that your movement is actually more like “Movement Red,” and that Movement Red
is a terrible, no-good, bad idea. They do such a good job, in fact, that
millions and millions of people start calling you “Movement Red” without even
knowing why, and they begin to believe all the negative associations that this
the art of negative branding, your enemy has stolen your most precious
asset — the ability to present yourself to the public as you really are.
branding is a form of psychological inoculation. It is designed to close people’s minds to
particular ideas before they actually hear those ideas presented by a true
proponent of the ideas. But beyond that, negative branding can also be
used to trick groups and movements into abandoning their original identity.
For example, the concept
of economic freedom for individuals –the freedom from overt government
interference or government favoritism for certain people over others, the
freedom to compete with ideas and ingenuity to build a better business and a
better product, the freedom to retain the fruits of one’s labor — used to
be widely referred to as “free markets”, as defined by Adam Smith. The
very basis of free market philosophy was to remove obstruction and economic
oppression from the common man in order to inspire a renaissance in
innovation and prosperity. The problem is, you rarely hear anyone but
libertarians talk about traditional "free markets" anymore.
Karl Marx did not coin the term “capitalism,” he and his followers (and
editors) are indeed guilty of the pejorative version now used. It has always been Marxist propagandists
who have sought to redefine the idea of “free markets” in a negative way,
and the use of the term capitalism is how they did it. They have been so
effective in their efforts that today even some free market proponents instead
refer to themselves as “capitalists.”
While “free markets”
denote freedom of the common man to pursue a better life through productivity
and intelligence and merit, “capitalism” denotes a monstrous and blind pursuit
of wealth and power without moral regard. One gives the impression of fairness,
the other gives the impression of tyranny.
there even such an animal as “capitalism?” I can’t really say. What I do know
is that the system we have today, a hybrid mutation of corporatism and
socialism, is certainly NOT a free market system if we are to follow the true
definition and the original intent. Yet, whenever cultural and economic
Marxists attack the notion of economic freedom, they use the system we have now
as an example of the failures of “free market capitalism.”
is the magic of negative branding, and it is used in every facet of social life
Now, before I get into
the term “populist,” I recognize that people opposed to my position will
immediately spring into a tirade about how liberty and sovereignty champions brand
those against our ideals “in the exact same way.” This is not quite true,
we refer to “globalists” in a negative manner, we are taking a pre-existing
label, something that they often call themselves, and pointing out that their
philosophy is flawed and highly destructive based on historical evidence and
verifiable facts. We are not
seeking to redefine them as anything other than what they already are. We
are merely exposing to the public what they OPENLY promote and believe and then
offer our side and our evidence as to why their beliefs are wrong.
This is not what they do
to us. Instead, globalists and their cronies prefer that the public does
not get to hear our views directly from us. They rarely, if ever,
actually use our publications as a source for their attacks on our
principles. They would much rather tell the public what we are and what
we believe before they are ever exposed to us. This is why you will often
find that many participants in protest groups at events held by anti-globalists
like Ben Shapiro or Milo Yiannopoulos have never actually seen or heard a
single speech by the men in question. They have no idea what we really
stand for. In fact, they protest our speakers, groups and movements based
on what they were told we stand for by other biased sources.
brings us to “populism.”
There has been a deep
and concerted propaganda campaign taking place against liberty activists,
sovereignty champions, anti-globalists, anti-SJW groups, and conservatives in
general. I noticed this particular campaign accelerating at the beginning
of 2016, and it was the primary reason why I chose to take a hard stance on my
predictions for Brexit passage and a Trump election win. The propaganda
narrative could be summarized as follows:
early 2016 (according to globalists and the mainstream publications
featuring their opinions), there has been a rising tide of nationalists
and “populists” in western nations. This sudden surge in “populism” is
inexorably tied to the Brexit movement and the support for candidates like
Donald Trump. Populism will overrun the existing “stability” of globalism
and cause severe economic crisis in numerous countries. It finds its
roots in the “less educated” portions of the population, as well as in older
generations that think they have something to lose if globalism succeeds.
It is also driven by an “irrational fear” of economic change, global
interdependence and multiculturalism. Populists are predominantly naive
and desperate for “strongmen” leaders to fight for them. Some of them are
motivated by self interest, while others are motivated by racism.
You can see these
sentiments expressed bluntly in numerous mainstream media outlets. The Guardian has no qualms about linking the Brexit to
“racism” and populism, for example. The Washington Post also has had no problem linking the
Tea Party and Trump supporters to racism and populism as well.
Beyond the paper-thin
accusations of racism, the general thrust of the negative branding is
clear; if you are against globalism (or elitism) and
its major tenets, then you are a “populist.” This is
reiterated in recent articles from Bloomberg and The Guardian.
But in such
publications, the most egregious argument is the one that is not directly
made. The insinuation is that “populism” is not just defined by a
fear of corruption through organized elitism, but that this fear is
UNFOUNDED. Meaning, anyone who argues against the
mechanizations of globalists, for instance, is not only redefined as a
“populist,” but he/she is also, essentially, ignorant or insane. See how
populist label is often used to describe a political movement built on the cult
of personality, a sycophantic love affair with a celebrity dictator that tends
to have ulterior motives.
Thus, the philosophical underpinnings of that particular movement are further
eroded because they don’t even know why they are doing what they are doing;
they are only playing a foolish game of follow the leader.
So, to recap, according
to the establishment and their “press,” conservatives and sovereignty activists
are actually “populists.” Our concerns over uncontrolled immigration and open
borders are not based on rationalism and historic evidence of social and
economic instability as well as the highly evidenced threats of terrorism; they
are based on “xenophobia.”
Our concerns over the
increasing fiscal weakness generated by the economic interdependence of
globalism and our lack of self reliance are not based on math and logic, but
our “lack of understanding” on how interdependence makes everything better.
Our concerns over
rampant organized elitism and the corruption this entails are not based on
numerous concrete examples, not to mention exposed documentation and the words
of elitists themselves; they are based on a “fantasy world” of “tinfoil
hatters” who just make stuff up while consuming heaping helpings of "fake
If this is the case,
then I suppose I should fasten my own tinfoil hat tightly and note that this
narrative is part of an ongoing long-game by globalists. They are not attempting to achieve the demonization of
conservatives and sovereignty advocates today or tomorrow. This is about
preparing the public for a near future, perhaps five to 10 years from now,
after they have sufficiently sabotaged the global economy and scapegoated us
for the crisis this will cause.
Not possible, you
say? By all means, read my article 'The False Economic
Recovery Narrative Will Die In 2017' for further
explanation. If we are not careful, we will be redefined not just by
establishment propaganda, but by a global calamity that will be gift wrapped
with our name on it and tied around our collective necks.
In the meantime, how do
we fight back against this disinformation campaign?
factor that a “populist movement” generally does not have is the ability to
remain self-critical. Populism,
at least according to the mainstream media, requires a mentality of mass blind
faith in a cause that is misunderstood or a leader that is dishonest. The
liberty movement and conservative groups still have some members who are
not afraid to point out when we are going astray in our logic or our actions.
have not been silenced by our own peers, yet. Given enough crisis, it is hard to say how people will
react. A major terrorist attack, an economic panic, a war; these kinds of
rip-tides can inspire a lot of intolerance for contrary views. We are not
there at this point, and as long as members of our movement are able to retain
a critical eye, we will never be “populists.”
Another method is to
refrain from adopting the “branding” that the establishment tries to use
against us. Beware of anyone within our groups and organizations
who begins referring to himself or us as “populists” as if this is a label
of which we should be proud.
the long run, people with ill intent will call us whatever they want to call
us. The real issue is,
will those labels stick? Will we help them to stick by losing our composure
and acting the way the propagandists always said we would?
Negative branding is about burning a hole in the historical
record, because memes last far longer than people. In 100 years, how will we be
remembered? This is what the globalists value most - future impressions
of today by generations not yet born. Because wars are not just fought in
one moment over one piece of ground or over one idea; they are fought in ALL moments, for days not yet passed, for the
posterity of all ideas, even those not yet thought of. If we do not fight
back with this in mind, winning will be impossible. 
The Ability to Remain Self-critical.
The irony is painfully obvious.
Meet Yvette Felarca. She’s a proud advocate
of violent thuggery in the pursuit of shutting down speech that she deems
unacceptable. If she decides you fit her definition of a fascist - a word she
very clearly doesn’t have a handle on - she is in favor of using any and
all methods to silence you. If that means assault, rioting, and vandalism, so
The irony is painfully obvious.
Because her position is so patently absurd, I don’t really have a lot to say
about it. All I’ll add is the following: As you watch the clip, keep two things
1. This woman is a public school teacher. Given her inability to see the flaws
in her own arguments, I doubt she’s much of an educator. ...But it’s important
to remember that this is the sort of person who has sway over your kids for
around eight hours a day.
2. She offers a terrible definition of fascism. It’s not even close to correct.
However, let’s put that aside. Let’s pretend her definition is correct. How can
she not recognize that immediately after she stakes her claim about fascists,
she proudly self-identifies as one? She is, inarguably, precisely what she
claims to be silencing.
Exit question: In an era where virtually every school on Earth has a
zero-tolerance policy toward violence, how can a school have a
violence-advocate on staff?
Berkeley Unified School District: Fire Yvette Felarca